Usa-wai is a lifestyle inspired sub-brand of Catfox. The name is a portmanteau of "usagi"(meaning rabbit), "kawaii" (meaning cute) and "wai" (an expression of emotion). Each character has their own personality and style.

Betsuni: Shy, but
Kaga: Happy-go-lucky, with an undying love for edibles!
Katarin: Hip, stylish DJ
Kunosagi: Sneaky, mischievous kunoichi style!
Mitsi: Head in the clouds!
Roka: Rock n' Roll Guitar Savior!